Real Estate Brokerage Power House Signs Up with planetRE

City: San Jose, Calif.,           Date : Aug 06, 2013

Better Homes & Gardens Mason-McDuffie Real Estate (BHGMM), the largest BHG California-based Brokerage Company with 1200+ agents, signs with planetRE

planetRE, the nation's leading technology cloud vendor for online real estate, announced today that Better Homes and Gardens Mason-McDuffie Real Estate has signed a multi-year contract for planetRE Transact™, the most versatile transaction management platform on the market.

Mason-McDuffie Real Estate has been at the leading edge of technology for the past 20 years. “With the addition of planetRE, we are beginning another round of innovation,” said Ed Krafchow, Chairman of the Board of Better Homes and Gardens Mason-McDuffie Real Estate. “This new innovation cycle will help agents connect with their clients in ways we have not been able to up until now, and will help them be in conversation with clients, educating them all the way to and beyond the close of their transaction.”

Built on modern, secure cloud architecture, the multi-party, mobile-friendly system allows very large companies like Better Homes and Gardens Mason-McDuffie Real Estate to automate all its transaction processes, including vendor management, compliance, communications and documents online.

planetRE supports a wide range of features including integration with Docusign® electronic signatures, while the rules-based engine enables adaptation to different transaction dynamics for work flow, documents, and file review, making it easy for brokers to have one system for a variety of real estate transactions. Centralized and standardized file review with multiple MLS integration and features like email threading makes this a backbone of company operations, risk management and communication. The secure RSA® token enabled Vault allows multi-year storage of all documents, communication and records.

"There is honestly no product on the market that comes even close to the breadth, depth, ease of use and feature maturity of Transact," says Subrao Shenoy, CEO of planetRE. Better Homes and Gardens Mason-McDuffie Real Estate’s endorsement of Transact as a large CA broker speaks for the value we are delivering to customers each day."

About planetRE
TrSoft (d.b.a. planetRE) is a privately held, leading cloud vendor, providing online multi-tenant enterprise software to the real estate industry. Headquartered in Silicon Valley, CA, the company provides cutting edge products and services to the global real estate industry in the areas of CRM, Transaction and Financial Management. More information about planetRE Socialite can be found on planetRE, planetRE Transact are trademarks. All other registered trademarks are the property of their respective holders.

About Better Homes and Gardens Mason-McDuffie Real Estate

Our heritage began with the founding of Mason-McDuffie Real Estate in 1887. The company is the 26th largest real estate services firm in the nation (REALTrends 500), and Number Two in the San Francisco East Bay (SF Business Times). The company provides comprehensive solutions to home buyers and sellers, and handled 6,500 transactions in 2012, generating $2.8 billion in sales volume. Better Homes and Gardens Mason-McDuffie Real Estate is locally owned and has more than 1,200 real estate professionals with 30 offices in eight counties in the Bay Area and the Tahoe/Truckee region. For more information, go to

Contact Information

Media Inquiry:
800-211-5172 (Toll Free)

Contact Us

2530 Berryessa Road (# 350), San Jose, CA 95132.


Copyright © 2020 planetRE. All Rights Reserved. Other registered trademarks belong to their respective owners.
Images Copyright © DepositPhotos and Shutterstock