planetRE Launches Cutting Edge Marketing Technologies with Socialite CRM

City: San Jose, Calif.,           Date : Nov 08, 2013

Technology integrates text messaging, Gtalk®, Facebook® chats, Amazon SES® Mail and Dropbox® Cloud.

planetRE (, the nation's leading technology cloud vendor for online real estate, announced several cutting edge, scalable cloud communication and collaborative marketing technologies, for improving agent-client communication, brokerage lead management and marketing campaign management. The updated platform integrates texting, social chatting, Amazon SES email cloud and Dropbox storage cloud.

Integrated texting allows real estate and mortgage brokers to automatically notify agents on new lead assignments, using customizable business rules. Agents can then design and run branded predefined marketing campaigns using text and email blasts and analyze lead responsiveness. Socialite dashboard displays on demand campaign success data with open rate, click thru rate, spam, and bounce rate for every lead. Non-compliant destinations are tagged and automatically disabled from future campaigns improving both lead and campaign quality. Dropbox integration allows agents to upload, store and access multimedia contents on the cloud tagged under each lead. Embedded Gtalk, Facebook chats alert agents on live prospects, provide instant chatting and storing all chat logs in CRM

"Multiple channel marketing management is crucial in social age. Traditional CRMs only utilize blind email blasts”, says Subrao Shenoy, CEO of planetRE. “planetRE Socialite breaks these barriers by offering several channel communication options and tools for monitoring campaign success. planetRE is building a strong road map in cloud virtualization for every branded broker-agent-client communication for growing business".

"planetRE provides the most feature rich brokerage platform on the market", said Phillip Jones III, CEO of Platinum Realty Group based in Atlanta Georgia. "With integration to local MLSs and popular online lead sources, automated lead management, marketing campaigns, tight integration to Linkedin®, Facebook®, Twitter®, Google+® and Dropbox®, it is an obvious choice. Seamless integration with broker transaction and financial management gives us end to end enterprise solution".

About planetRE
TrSoft (d.b.a. planetRE) is a privately held, leading cloud vendor, providing Enterprise software to the real estate industry. Headquartered in Silicon Valley, CA; its primary mission is to provide cutting edge products and services to the global real estate industry in areas of CRM, Transaction and Financial Management. More information about planetRE Socialite can be found on

planetRE, planetRE Socialite are trademarks. All other registered trademarks are the property of their respective holders.

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