This is your customer. Watch them closely.

Are you prepared to deal with them?

• Gen Y will comprise your largest share of homebuyers
• Gen Y first time buyers will reach 68% coming year (*)
• Gen Y will rely heavily on property searching based on commute time before they settle on their final nest
• Gen Y grew up with Internet and you need to reach out and market them using channels like texting, Facebook®, Twitter® etc. – media they like and not your choice
• If you are Capturing Likes and not incubating Gen Y leads with Facebook campaigns, you could lose them.
• If you have a lead from Twitter and you send them email drip campaigns, you can lose them. Use the channel they like and not yours
• Your Facebook Business Page should be vibrant with MLS property search, community portal apps built with results shown on native Facebook and not redirect them to your website. Don’t change the media they like
• Gen Ys are masters of multi-tasking. Your CRM should have built in chat room with concurrent phone texting, Google® hangouts to talk to multiple Gen Ys at same time and log all conversations
• If you are just marketing without context of property you are wasting their time. So get rid of pure contact tools.
• Gen Y is also the “Uber” generation – meaning your lead responsiveness as an agent or a team has to be in seconds and not minutes. If you don’t have the tools to do lead management in seconds ….they are gone!
• You need to differentiate and excel and not be invisible and blend
• Don’t fragment your leads in many databases. Unify them

planetRE Socialite Marketing Cloud has unique solutions for you to be successful in 2016.

Don’t get carried away by vendors doing a piece here and a piece there and promises of a common denominator solution.

Socialite offers an affordable, differentiated, enterprise level marketing cloud for agent, teams and large brokers with complete multiple MLS integration, cutting edge websites, Facebook IDX Search APPs, single Unified database, lead management and integrates with leading portals like Zillow®,Trulia® and more..

A half volley in tennis is a shot that is hit immediately after the ball bounces but before it reaches the apex of its bounce.

Facebook® has a large audience and many of them could turn up and visit your business page if you had one.

Do you have a strategy to serve them on this half volley?

Most people redirect them from Facebook to their website and loose the lead. People using Facebook have chosen this channel and you need to keep them engaged on same channel.

planetRE Socialite offers you for the first time, multiple native Facebooks Apps running on your business pages with build in IDX property search. These apps allow you to:

• Keep the consumer engaged on your Facebook page with property search results including map search, schools, neighborhood appearing on your Facebook page without redirection
• Capture Likes and fully incubate these leads with your own Facebook campaigns designed on Socialite CRM
• All your new listings from MLS can be posted to Facebook pages automatically
• Create hundreds of hyper local business pages and contents utilizing these apps and drive traffic for agent recruitment or capturing buyer/seller leads
• Leads captured from your branded pages are tagged with the Facebook ID of the visitor minimizing “junk” leads
• Facebook AD Manager can help drive traffic to your page
• With affordable turnkey setup and fully controlled by you, several types of Facebook apps can be deployed concurrently on one or more of your broker/agent business pages.

Do not ignore Facebook. With 1.5 billion people on this giant social network – many being international buyers, investors and growing millennial buyers; Socialite allows you to use Facebook as an excellent marketing platform for your services.

Call us and we can help you serve those half volley shots.

All real estate Paperless Systems require human hands of some kind to make it work. Your agent and TCs spend hours in a day laboriously uploading docs. This time could be used otherwise used for valuable activities like marketing and closing business.

The larger the company – larger the misery. Real estate document requirements are going up each year and not down.

Everyone hates uploading docs day after day. Don’t you?

Introducing planetRE Helping Hands™ – affordable service to keep your files online and compliant without breaking a sweat.

Helping Hands covers the entire contract to close cycle:

• Opens your transaction online within minutes
• All Docs are emailed/faxed to one online location in any order – by agents, staff, vendors and participants
• Service resolves all paper work within minutes to have it ready on transaction folder flawlessly
• You can then collaborate online using any device
• Your files are fully under your control all the time
• The RSA® Secure Vault gives worry free storage for years

Check your paperless system now and see how much valuable time and money, you are already wasting of agents and staff on document management.

Call us and we can make going paperless – effortless.

http://www.businesswire.com/news/home/20150831005260/en/Haus-Launches-Breakthrough-Cloud-Based-Brokerage-Modern-Consumer#.Vfzjcd-qqkp

Read this news on Inman

Most consumers look for these axes of information while searching for home on an IDX site and hence stay longer:

• How long is the commute between home and work?
• How much are my monthly payments?
• Specific home information (Bedroom, Bath, Communities, Floor plan, New, Open house etc.)

If you miss any of these, the search experience could be incomplete and they can go somewhere else.

For the first time, planetRE Socialite Websites offers answers to these fundamental consumer questions in an interactive “home search convergence” experience that translates to higher lead conversion and closings for you.

Embedding new technologies like Search by Drive Time™(*) that uses real time traffic data; consumers can now specify daily commute preferences, set price or monthly payment ranges along with other important home IDX data to seek their dream home.

What comes out is a rich consumer experience and a clean lead capture. Once leads are captured, our state of the CRM can track all further lead behavior on your websites and engage them in an ongoing “meaningful” conversations for faster closing.

Using a choice of Pay per Click (PPC) to grow paid search engine traffic or use a built in Content Management System to boost organic traffic; planetRE offers you complete control on spending budgets, lead acquisition, conversion and closing as never seen before.