You get 100s of leads — Prospects who want to buy and/or sell a home. All leads will not close now, no matter how optimistic you are. Predictive Marketing is the ‘art’ of picking which leads you need to work with now, so you can close them now, and also manage your time and energy well.
Understand how Predictive Marketing works:http://planetre.com/Socialite_Predictive_Marketing.html