When you start compromising and living within the limits of your current tools for online marketing – it hurts your business.
Like the galloping horse, your online marketing needs be purposeful with a clear direction, with the horsepower to scale, automate and circumvent hurdles in a smart way. It should leap you ahead of the competition and not just let you “be there” with a “me-too common denominator” system.
Most real estate CRM and marketing systems look like horses first. When you start using them, you start to compromise and compromise – sometimes it is dumb integration, lack of deep social media or texting, dumber email drips, no lead management automation or predictive marketing or single sign ON or listing alerts with multiple MLSs….list goes on and on and you find yourself gasping to run with one or more camels!
If you want to win the tracks of real estate in 2015, you need a thoroughbred horse and not a camel!